14x Efficiency Automation Engine

"Engineered a custom Google Apps Script solution that interfaced with CleverTap APIs to automate complex campaign deployments. This architectural shift allowed a single individual to manage what previously required a 14-member team, drastically reducing operational overhead and human error while scaling output."

Executive Summary

This project involved architecting a high-performance system to bridge the gap between complex engineering workflows and marketing execution. By leveraging Google Apps Script and CleverTap API and Automation, I was able to deliver measurable growth and operational efficiency at scale.

Key Outcomes

Eliminated 90%+ manual intervention in daily workflows.
Reduced deployment latency from hours to minutes.
Enabled data-driven decision making via real-time reporting.
Scaled impact across 100+ geographic segments.