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2025
Pythonn8nLive TriggersSDUI

IPL SUPER40/60 Live-Match Engine

"A fully automated campaign machine for IPL: scraped live Cricbuzz scores (saving ₹5L+ in API costs), auto-executed every match roster, live trigger, and offer across two seasons with zero failures — including IND vs PAK — plus a server-driven UI banner shipped in the AbhiBus app."

Executive Summary

SUPER40/SUPER60 ran offers tied to live cricket moments — which meant marketing had to react to the game in real time. I built the system that does it: a Cricbuzz score scraper (avoiding ₹5L+ in commercial API costs), automated match rosters, live-trigger workflows for offers, cricket alerting pages for execution, and a server-driven UI banner in the app. Two seasons, every match, zero failed executions.

Key Outcomes

  • ₹5L+ in API costs avoided by building a live-score scraper instead of buying data.
  • Every IPL match roster and live trigger executed automatically — zero failures across two seasons.
  • Adapted workflows to Cricbuzz API changes mid-season without a single missed match.
  • SUPER40 server-driven UI banner shipped in the AbhiBus app; cricket alerting pages cut manual errors.

Next Case Study

The 85% WhatsApp Cost Hack

Re-engineered WhatsApp campaign delivery using utility-based routing — the same reach to 7.5M users at a fraction of the cost, cutting campaign spend by ~85%. Peak execution: 7.7M+ messages in a single day during Sankranti, driving incremental bookings.