Company-Wide Automation Platform

Executive Summary

I brought n8n into AbhiBus — the first team to run it — and turned recurring growth operations into workflows: coupon start/pause/end lifecycles, WhatsApp campaign triggers and segmentation, API-based reporting, an automated emailer for customer support (saving 4+ hours daily). Then gave company-level KT so other teams could build too. When n8n hit its limits, I migrated the stack to a self-managed server with GitLab + Jenkins deployments — faster build cycles, zero tech dependency for a marketing function.

Key Outcomes

• First n8n deployment in the company — now the growth team's automation backbone.
• Coupon lifecycle, WhatsApp triggers, and daily reporting fully automated.
• Customer support emailer automation saves 4+ hours every day.
• Migrated to self-managed GitLab + Jenkins deployments — marketing ships independently.
• Company-level KT sessions turned a tool into an org capability.